Juniper Taps Drea Cofield for ICFF Booth Design

New Booth Includes Virtual Reality Station and New Collections

NEW YORK, NY—Juniper Design Studio, a fully integrated lighting design studio and manufacturing shop based in Brooklyn, New York, is excited to announce its return to the International Contemporary Furniture Fair, ICFF for its second year. Taking place May 21-24, at New York City’s Jacob K. Javits Convention Center, the four-day fair will serve as a launchpad for brand’s new collections, which are set to be displayed in booth #1853.

Juniper’s booth, which will welcome ICFF’s over 33,000 annual attendees, was conceived by renowned New York artist, Drea Cofield. Tapped to create a booth design that would be welcoming, informative, and innovative, Cofield used her own craftsmanship to in turn, showcase the craftsmanship of Juniper’s lighting solutions. Assuming an eye-catching, modern aesthetic, the booth accentuates Juniper’s extensive range of offerings through interactive displays, which includes a 3D Virtual Reality Station. Rich, deep hues are also set alongside a wealth of murals, which marry the unique silhouettes of each collection with Juniper’s overall brand message to create great design.

“With this design, I wanted to play to the many strengths of Juniper’s products, which includes an ability to meld with a range of styles, from abstract and colorful to modern and minimalistic. By incorporating vibrant colors and imaginative scenes, this versatility comes alives,” comments Drea Cofield.

The booth is not just home to modern design elements, but also to a virtual reality station. A result of several collaborations with Oculus head designer, Peter Bristol, the station plays to the designers modern, forward-thinking design mentality, providing fresh perspective on common sense design. Each of Juniper’s collections, including the THIN Collection, are to be viewed in 3D using experiential headsets.

“Every component, every angle of our products divulge thoughtful design elements we want the user to be aware of. With the VR equipment in place, booth guests will be able to understand the product fully – on its own and in project installations,” adds Shant Madjarian.

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Collections on display include: the THIN Collection, THIN Primaries Collection, the Wally Sconce, the Metropolis Collection, and the award-winning M-Lamp and THIN Multiples Collections. To learn more about about Juniper Design Studio and their products, please visit http://www.juniper-design.com/.

About Juniper: In 2011 a small team, with a big passion for design, embarked on a mission to bring a fresh perspective on lighting technology. Before long, Juniper would become one of the early pioneers of the burgeoning Brooklyn contemporary lighting scene. Today, Juniper is a fully integrated design studio and manufacturing shop focused on producing proprietary products and custom contract solutions. The business was formed around the belief that good design is essential and holds the power to transform people and places in meaningful ways. We do this by combining design and technology into innovative lighting solutions for our rapidly changing needs, while also pushing the limits of design and detail to bring a sense of discovery and amazement to each and every person who experiences our products.

About Drea Cofield: Drea Cofield is an artist living and working in New York City. Her paintings and drawings playfully probe the absurd & richly allegorical space between public performance and interior life. Cofield’s work has been shown in the US and internationally, most recently at Coustof Waxman Gallery on the Lower East Side in New York City, as a public artwork for Ideal Glass Gallery in the East Village, and a solo exhibition at Durden & Ray Gallery in Los Angeles, CA. She will show for the first time with Nancy Margolis Gallery this summer, in Chelsea, NY.

Cofield is also the Founder & Director of BombPop!Up Collective, a group of artists, writers, and musicians organizing pop-up art & music events that work to collapse hierarchies and create temporary intersectional cultural spaces.

She is a recipient of The National Society of Arts & Letters Naomi Winston Scholarship, the Elizabeth Greenshields Grant, the Gloucester Painting Prize, Yale School of Art, and was nominated for the Rema Hort Mann Emerging Artist Grant in 2015. Cofield has work and writing published in Precog Magazine, Volumes 2 & 3, and The Brooklyn Rail.

She holds two degrees from DePauw University (B.A.) and Yale School of Art (M.F.A., Painting/Printmaking).

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