Juniper Will Open New Lighting Showroom in Soho

This November, we will be opening a new lighting showroom in Soho at the heart of New York’s design district! Designed by Asthetique Group, the 2,000 sq ft space will house our latest designs and can be visited by appointment starting this fall.

Asthetique’s design offers a play on natural elements, intertwining water, stone, air, and light into a harmonious concept. The showroom will become an immersive experience set to offer contemporary and tranquil motifs for visitors.


Upon entering, guests are greeted by custom seating arranged around a reflecting pool. The water reflects light from the Juniper lighting installation above. Along the side wall, circular motifs highlight a group of select fixtures. The center of the space features a custom bar with a glazed concrete top and blue glass backwall.


Light woods, pale blues, and sand tones play off of black stone and deep blue elements in the space and complement the rich metal finishes of Juniper’s contemporary lighting designs. The space offers a refined experience that conceptualizes and redefines New York showroom standards.


Stay tuned as we release more photos of our new lighting showroom in Soho, as well as more major company news!

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